"eg delivered an injection of creativity and consumer product know-how that we, as a technology start-up, couldn’t provide in-house. We had the technology and an idea of how we wanted the hardware to work, but eg took these elements and turned them into a desirable consumer product that we were able to successfully take to market."

Dr Oriane Chausiaux, Cambridge Temperature Concepts

Our approach

The Process

eg technology was asked to design the mechanical and ergonomic aspects of the product, including the casework, display and user interface.

Design

As the product was to be used by women on a daily basis, desirability and attractiveness were key aspects of the design. The final device combined the discretion required from a personal care device with a modern and intuitive user interface.

The Results

Duofertility was one of the stars of Theo Paphitis’ BBC programme Britain’s Next Big Thing and is now successfully on sale in Boots stores.

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Our clients tell us that we are very straightforward to work with and we enjoy long-lasting, successful working relationships as a result.

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