SureFeed Microchip Pet Feeder
SureFlap is an established market leader in the pet industry, selling a range of smart cat flaps and pet doors. By detecting an animal’s identification microchip or RFID collar, they the doors will only open for the right pet, keeping unwanted visitors out.
SureFlap approached eg technology to help develop a selective pet feeder. Relying on the same RFID technology, the device was to feature an airtight food compartment that would only open for the authorised pet, keeping the food fresh and the smell contained. The new product would allow owners to monitor and control food consumption, while making sure that special foods or medication could only be eaten by the correct pet.