EXPERTISE
Industrial Design
Raising your chances of product success
Creating a concept for a product is one thing – designing a product to be used is another. Ignoring industrial design compromises product performance and user acceptance, and leads to inefficient projects, unforeseen costs and missed market opportunities.
Organisations rely on our industrial design specialists to transform amazing ideas into beautiful designs that people love to use. Our dedicated team engineers captivating, functional and user-centric product designs by focusing on the things that matter from day one, including usability, appearance, product format, cost, assembly methodology and design for manufacture.
Start-ups and established brands count on the multi-sector and cross-disciplinary experience of our industrial designers to maximise the chance of their product being a success by creating a design that perfectly meets the brief – regardless of the stage they are at.
Design solutions for market-ready products
Our specialists combine creative flair with technical expertise and follow a proven industrial design process. This starts by creating user requirement specifications which detail the needs and wants of all stakeholders.
Then they explore product format, functionality, colours, materials, finishes, performance, brand integration and sustainability. It’s all part of an end-to-end design programme that crosses over with usability testing, where all insights are fed back into design, which is then iterated.
This is how all our specialists work at eg technology: full collaboration, no information silos, and always with one eye on the final product. This integrated approach ensures that our experts create the right designs to help you develop great products that delight users.
This methodology also means we can prepare your product to the appropriate level of refinement to help you secure the next round of investment, support marketing campaigns, and ultimately proceed to manufacture.
Our industrial design capabilities
Concept
development
Refine your idea to bring a concept to life and guide the design process, ensuring the final design aligns with your needs and brand identity to resonate with your target audience.
Form exploration
and 3D modelling:
Create a realistic digital representation of your product’s appearance using concept sketches, storyboard illustrating, 3D concept modelling, photorealistic renderings and animations, to help you make informed decisions ahead of prototyping.
User-centred
design
Incorporate human factors and usability – through an explicit understanding of the users, tasks and environments – to create products that meet expectations, requirements and regulations.
Material selection
and finishing
Careful choice of materials to align with your brand image, target market, manufacturing requirements and sustainability, whilst exploring a variety of finishes, textures and colours to create a cohesive and visually compelling design that your users will love.
Design
accountability
Understanding the entire product development process means our experts retain ownership of the design throughout the project, so are responsible for integration with the other disciplines.
Integrated design solutions for product success
Successful industrial design is about giving your idea the best possible chance of reaching production as a valued and widely used product that exceeds user expectations. This is why usability engineering and human factors are integral to industrial design, and why we combine both areas of expertise on all products.
We also provide three other areas of technical expertise as part of the entire concept-to-manufacture process – software engineering, electronics engineering and mechanical engineering – which combine to make a more holistic, integrated development package.
Get in touch to see how we can help you create products that seamlessly blend aesthetics with functionality to delight users, and help secure investment and generate market share.
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